Advance praise for Brand Jesus

The hardest part about confronting idolatry is learning to know an idol when you see one, which most of us don't do because the most powerful idols are those most cunningly hidden in the culture we comfortably swim in. In this remarkable and compellingly readable book, Tyler Wigg Stevenson tears the mask off the god of consumerism at several very effective levels. He not only exposes its historical roots, its popular power and its imprisoning dominance, but also subjects it (and the culture that embodies it) to exceptionally sharp and creative biblical critique, through the lens of applied exegesis of texts from Romans. Even they have become so familiar in evangelical culture that they have been robbed of their power to challenge idolatry where it really lurks. This book will make you look at your world and at your Bible with different eyes, with realism and yet also with fresh hope and courage.

--Christopher J. H. Wright

International Director, Langham Partnership International, and author, The Mission of God

With passion and uncommon insight, Brand Jesus exposes the death grip of consumerism, which pollutes our society and compromises our faith. Tyler Wigg Stevenson's biblically informed and theologically astute critique calls us back to the gospel and emboldens us to stand up to the culture of commodification. This is a welcome and timely book.

--Randall Balmer

Professor of American Religious History, Columbia University, and author, Thy Kingdom Come: How the Religious Right Distorts the Faith and Threatens America: An Evangelical's Lament 

Have you ever felt uncomfortable about media reports referring to Christians more as a voting bloc or a marketing niche than as followers of Christ? Have you ever been slightly embarrassed by trinkets or bumper stickers that seemed to trivialize the centrality that the church or the Bible holds in your life? Ever wondered how we got to this point (and what we might do in response)? If so, Tyler Wigg Stevenson’s Brand Jesus is for you. Thoroughly biblical, yet written with a firm grasp of today’s culture, Brand Jesus should be on the reading list of all Christians more committed to the fullness of Christ than to the narrowness of how Christians are often defined (and sometimes define themselves) today. 

--David Jones

President, John Stott Ministries

One of the ongoing goals of Christ-followers should be applying the timeless truths of Scripture to the time-bound realities of our culture. In Brand Jesus Tyler Wigg Stevenson identifies consumerism as the single dominant factor at play in North American culture, and unfortunately, within North American Christianity as well. Based on the biblical book of Romans, Brand Jesus helps contemporary Christians live faithfully within an irretrievably consumerist society. I for one want to submit my life to the challenge this book offers: the challenge of conforming our lives to Christ rather than culture.
--Bruxy Cavey
Teaching Pastor, The Meeting House, and author, The End of Religion

Tyler Wigg Stevenson’s skillful biblical exegesis and astute cultural observation delivers a critical message to the Christian church, exposing an insidious virus that drains authentic faith of its significance—namely consumerism wrapped in the name of Jesus.
--Bruce D. Main

President, UrbanPromise Ministries (Camden, NJ), and author, Spotting the Sacred

Brand Jesus is a wonderfully nuanced, thoughtful and compassionate epistle to the American Church that interrogates the unholy spirit of consumerism which threatens to eclipse the gospel. Yet, like the letter which Paul wrote to the Romans, the import of this subversive text stretches far beyond its original addressee. Within this book we are confronted with an argument that can speak to the whole church, helping to overturn the tables of our commodity driven religiosity.
--Peter Rollins

Author, How (Not) To Speak of God